WHO I HELP: Technology Sales & Marketing Professionals

Software and technical services are hard to sell. Why? Because they are intangible, knowledge-based offerings that prospects can't easily evaluate.

This is a big problem. When customers don't fully appreciate how an offering helps them, they steeply discount its value and push for the lowest price -- or don't buy at all.

To win business in this difficult space, you must convince customers that your offering is the best business investment they can make RIGHT NOW.

WHAT I TEACH: Identifying & Communicating Your Highest Value

So what's the secret to success? DON'T sell your offerings. Sell insightful, new approaches to achieving business goals that DEPEND on your offerings.

This idea is at the core of well-known books like the Challenger Sale, Agile Selling, Solution Selling, and SPIN Selling. But the idea is just the start.

My courses teach you the how to identify and communicate your highest value and make your strongest sales pitch.

When you can do it consistently, you'll persuade more customers to make a change, follow your lead, and lock-out competitors for good.

WHY CHOOSE ME: I'll Take You There

It took decades of leading sales engagements, consulting projects, and marketing campaigns to refine this material to its current, highly-effective level.

My breakthrough came when I figured out that deals fell apart when the sales process didn't support the buyer's journey. Conversely, the more they aligned, the more my team won.

I built a sales framework -- methods, tools, and collateral -- that closed the gap. My team WON more often, GREW bigger deals, and KEPT customers against heavy competition.

Fast forward to today: thousands of sales & marketing professionals use the framework I teach in the dozens of companies with which I've worked, partnered, and instructed.

I know it works. I am excited to help you make a difference for customers and grow your business!